Ad Copy + Social Media
I currently manage the Laguna Beach Lifeguard Instagram. In my two years without any paid support, I have increased the following by 50%. In the past six months, my use of video content showcasing rescues and explaining our organization's mission has led to a 587% increase in daily reach, a 267% increase in followers, and a 327% increase in impressions.
My strategic approach effectively captures audience attention, communicates our message, and drives significant engagement across various social media platforms, fostering a growing community of supporters.
Surfline Gear Guides + Reviews
I crafted concise and impactful content strategies that increased engagement. I developed "Short and Sweet Reviews," a biweekly content series hosted by everyday surfers. These reviews included a 500 editorial, captivating titles, 1-minute videos and 30-second teasers. Through this, I successfully increased Gear's social media presence with a 465% increase in views on Instagram in one month, and increased the editorial click rate by 10%.
I developed Surfline's first International Holiday Gift Guide that showcased relevant content (EU, AU, US) in each region. This boasted a 65% click rate, doubling Surfline's average. By segmenting the guide into easily navigable product categories, I facilitated a seamless shopping experience, resulting in over 100,000 views within the first two weeks alone.
Web Design UX/UI
I work to create a digital dream for companies through email creation, refining and optimizing the UI/UX journey, and delivering premium visual and written content. I am always conceptualizing ways for a frictionless digital user journey and experience.
.jpg)
WORLDWIDE
Monster Energy Editorials
15% Off All Items
 |  |  |
|---|
Crafting a memorable and attention-grabbing experience for your audience requires a blend of creativity, strategy, and genuine enthusiasm for the brand. I excel at curating impactful content by tailoring it to resonate with diverse audiences and paying attention to the finer nuances that elevate it to the next level. Whether it's infusing humor, inspiration, or thought-provoking narratives, I adapt my voice to suit the unique preferences of each audience, ensuring an authentic and compelling connection with the brand.
Email Marketing
I piloted the first external email sent by Monster that exceeded the average open rate benchmark by 29%, and the average click rate by 6.4%.
_edited.png)
_edited.jpg)
_edited.png)
Branding
At Simbi, I developed the brand's mission, logo, style, and website, ensuring alignment with organizational objectives. I developed dynamic social media campaigns across various platforms, crafted graphics, content, and captions to resonate with our target demographic, fortifying the brand's identity and enhancing audience engagement.
